Last updated: 26 May 2026
At Pure Angel, protecting your personal data is a priority. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website or purchase from us.
We may update this Privacy Policy from time to time to reflect legal, technical or business changes. Please check this page regularly. Where changes are significant, we will take reasonable steps to notify you.
1. Who We Are
Pure Angel is the data controller responsible for your personal data (referred to as “we”, “us” or “our” in this policy).
- Website: www.pureangel.co.uk
- Email: [email protected]
2. What Personal Data We Collect
We may collect and process the following personal data:
Information you provide directly
- Name
- Billing and delivery address
- Email address
- Telephone number
- Account login details
- Order history and correspondence
Information collected automatically
- IP address
- Device and browser type
- Website usage data (pages visited, time spent)
- Referring website links
- Cookies and tracking data (see Section 8)
Children’s Data
Our website is not intended for individuals under 16. We do not knowingly collect data from minors. If we become aware of such data, it will be deleted promptly.
3. How We Use Your Data
We use your personal data for the following purposes:
Contractual purposes
- Processing and delivering your orders
- Managing payments and refunds
- Providing customer support
Legitimate interests
- Improving website functionality and user experience
- Analysing customer behaviour and trends
- Preventing fraud and ensuring security
Marketing (where permitted)
- Sending promotional emails, offers or updates
- Personalising content and recommendations
You can opt out of marketing communications at any time via the unsubscribe link or by contacting us.
4. Legal Basis for Processing
Under UK GDPR, we rely on:
- Contract – to fulfil orders and provide services
- Legitimate interests – to run and improve our business
- Consent – for marketing communications and cookies (where applicable)
- Legal obligation – for tax, accounting or regulatory requirements
5. Payments and Financial Data
We do not store or have access to your full payment details.
Payments are handled securely by PCI-DSS compliant third-party providers. Your financial data is processed directly by them.
6. Sharing Your Information
We do not sell your personal data.
We may share your data with:
-
Service providers, such as:
- Website hosting (e.g. Freewebstore)
- Payment processors
- Email marketing providers (e.g. Mailchimp)
- Analytics tools (e.g. Google Analytics if used)
-
Legal authorities, where required by law
-
Business transfers, if Pure Angel is sold or merged
All third parties are required to respect your data and only process it securely and lawfully.
7. Data Retention
We only retain personal data for as long as necessary:
| Data Type | Retention Period |
|---|---|
| Order & customer data | Up to 6 years (for tax/legal purposes) |
| Account data | Until account deletion |
| Marketing data | Until you unsubscribe |
| Customer enquiries | Up to 2 years |
8. Cookies
We use cookies to:
- Improve website functionality
- Analyse visitor behaviour
- Support marketing and advertising (if applicable)
You can control cookies через your browser settings. For full details, see our Cookie Policy.
9. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Transfer your data (data portability)
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, contact us using the details below.
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data from:
- Unauthorised access
- Loss or misuse
- Disclosure or alteration
However, no system is completely secure, and we encourage you to protect your account credentials.
11. Contact Us
If you have any questions about this Privacy Policy or your data, please contact:
Pure Angel
Email: [email protected]
Call: 07765673244
